Is Changing A Website the Same as Changing Firm Name?

Changing a website is not the same as changing your law firm's name. One can change the printed materials, business cards and the name outside the office with relative ease and over time, but switching out domain names is almost as bad as starting with a different website. Also, search engines give credibility to websites that have not changed over time. This way they can respect that the site really is what it says it is. The search engines to not want to see a law firm one day only to crawl the website and discover that it is an aromatherapy spa site or pet therapy website. If you have a generic name for your legal practice such as franchisingandfranchiselaw if you are a franchise lawyer, or Arizonatrademark if you are an intellectual property lawyer saves you having to start a new website.