Thursday, April 2, 2009

Ranking High on Google

My philosophy is never to bad mouth other marketing consultants. Online marketing is at once complicated and very simple. It is simple in that at the end of the day, there's no playing the search engines. Search engines such as Google want those searching the web to have the best search results and find the websites that they are looking for. For that reason, you can actually acertain yourself whether the sales person who is pitching you top site ranking is yanking your chain or has something real to offer. It does not serve any search engine to have the same search results no matter what a web user is putting in the query box. Make some queries of your own. The only predictability, is with the pay per click and only to a certain extent. No two websites paying the same amount per click have the exact same ad and appear at the very top. For most webusers it is the organic search results that matter and that is something you can check for yourself. Ask any online marketing consultant to show you actual results. The kind of results you would like for your website.

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