Getting the Number One Position in Google

We have been explaining some of the complexity in search engine rankings. While there is alot of work involved that attorneys can be spared if they hire an online marketing consultant, how search engine optimization for a high ranking website works should not be a mystery. Hiring a marketing consultant and creating an online web presence is one of the most important and valuable things you can do from a brand image and marketing perspective for your firm. What separates a salesperson from a dedicated and experienced marketing consultant is one that is not afraid to have you check out the results of what they are advocating. Promises to put you in the number one search result position for a query search is a little empty. For one reason, Google does not even put itself at the top for all the services that it provides. This should be proof enough that there is more to site ranking than some gimic. For example, do a Google search for "email accounts" and you will see as of the time of this posting, Gmail which is a Google email account is the fifth search result! Surely Google has a vested interest in making itself the #1 position. It is not #1 because Google, like other search engines is about providing the web user with the best search experience for a particular inquiry.

Check this out for yourself:Google Search for Email Accounts.

The Best Results in the Search Engines

The best results in the search engines will depend on what a user or website owner wants from the experience. So, when I meet with my clients & other attorneys, if they tell me how other marketing consultants told them that they make them number one on Google, I ask them to get these salespeople to SHOW them what they mean. There are many ways to improve ones website presence. It is not rocket science, but it is work and the best marketing consultants take the time to do that work and use the best practices that are advised by the search engines themselves. Make sure your marketing consultant knows what these practices are and check them out for yourself if you need to. If it sounds like a quick solution and a quick fix, be wary. Some marketing strategies can produce results quicker than others, but it is rare that a site can appear on the top of the organic search results out of nowhere for a wide range of searches and stay there.

Ranking High on Google

My philosophy is never to bad mouth other marketing consultants. Online marketing is at once complicated and very simple. It is simple in that at the end of the day, there's no playing the search engines. Search engines such as Google want those searching the web to have the best search results and find the websites that they are looking for. For that reason, you can actually acertain yourself whether the sales person who is pitching you top site ranking is yanking your chain or has something real to offer. It does not serve any search engine to have the same search results no matter what a web user is putting in the query box. Make some queries of your own. The only predictability, is with the pay per click and only to a certain extent. No two websites paying the same amount per click have the exact same ad and appear at the very top. For most webusers it is the organic search results that matter and that is something you can check for yourself. Ask any online marketing consultant to show you actual results. The kind of results you would like for your website.