We have been explaining some of the complexity in search engine rankings. While there is alot of work involved that attorneys can be spared if they hire an online marketing consultant, how search engine optimization for a high ranking website works should not be a mystery. Hiring a marketing consultant and creating an online web presence is one of the most important and valuable things you can do from a brand image and marketing perspective for your firm. What separates a salesperson from a dedicated and experienced marketing consultant is one that is not afraid to have you check out the results of what they are advocating. Promises to put you in the number one search result position for a query search is a little empty. For one reason, Google does not even put itself at the top for all the services that it provides. This should be proof enough that there is more to site ranking than some gimic. For example, do a Google search for "email accounts" and you will see as of the time of this posting, Gmail which is a Google email account is the fifth search result! Surely Google has a vested interest in making itself the #1 position. It is not #1 because Google, like other search engines is about providing the web user with the best search experience for a particular inquiry.
Check this out for yourself:Google Search for Email Accounts.
No comments:
Post a Comment