Lawyers know more than most that changing from job to job can wreck havoc on a career. Move too many times and you could kill your career. Changing your domain name could have the same effect in terms of search engine rankings, but sometimes both situations collide when a lawyer must change practice area or the firm and then decide on how that might affect his or her Internet presence.
There are a number of things to consider if you must change your domain name. As we emphasize often here, your website is way more than a business card. At least it should be if you are using it effectively. It is also your online brand. Remember, changing your url is like changing your brand.
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