Your Domain Name is Your Online Brand

Google has made several announcements recently confirming the importance of branding in search engine results. If you need to change your website because of a change in the firm practice, you need to consider the impact of changing your domain name or URL. In some respects, it can be like starting over and have negative affects on your Search Engine Rankings. The time and money you have spent building your online brand with the search engines, could all be out the window with a domain name change. This is something lawyers have to consider from a marketing perspective. One way of dealing with this is to make sure you have a generic keyword URL to begin with. Many of our clients are resistent to this at first because they think of the URL the same as the name of the firm. Whereas one can change the name of the firm with some degree of control, it is difficult to make the same adjustments online.