Websites Versus the Yellow Pages

According to a recent article in the Wall Street Journal, the recent downturn in the economy may be one additional factor turning the Yellow Pages into a tail spin. As many competitors vy for precious ad dollars, consumers are demanding more accountability. In addition, Yellow Pages has such an association with print, that online users rely on search engines to find the results they need. And these are results that aren't just traffic, but results that are likely to result in actual clases and client calls.