Tuesday, February 10, 2009
Does Google Always Translate Clicks into Site Ranking?
Anyone who claims to know how Google ranks sites, is at best, just pulling your leg. Certainly, there are grey areas in which some webmasters operate and get away with greater visibility on the web than they deserve. It is a dangerous game to play. Google is always checking to make sure that rankings reflect quality sites. One way some law firms try to manipulate their site ranking is by clicking on the home page of their website as often as possible. While the number of visitors to a site is a factor in determining Google's page rank, Google is savvy enough to know where those clicks originate. Clicking on your site, won't necessarily hurt your site's ranking, but at a minimum it does waste precious client billing time and can just provide misleading information for your firm if you want to find out where your traffic is really coming from.
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